Nudging

Everybody wants to nudge nowadays. As soon as the word ‘behaviour’ comes up, somebody will propose to ‘nudge’ those people. “It’s the new thing to do”, he or she will exclaim, forgetting that a decade has passed since the word hit our strategic world and that a decade is a century in this millennium.
Nudging… Wasn’t that supposed to be that Jedi trick that would turn a pork loving meat eater into a pig loving vegetarian? That makes you want to pee on flies on enamelled surfaces? What became of it? How does it work? What does it do? Do I need it? And especially… is it enough?


Fran Bambust, , developer of the Flemish behavioral change 7E-model shows us the nuts and bolts of behavioural insights and pleads for a more long term strategic view at the same time.

10-01-2020 09:00 - 12:00 UTC