Should I Fire my Marketing Department and install a Growth Hacking Team -
Growth hacking is the buzzword for startups, scale-ups and corporates looking for disruptive growth. This data-driven scientific like approach of marketing is impacting business on a scale never seen before. A method that installs a new way of thinking, and leads to results that are practically unachievable via traditional ways
But how do you do it ? And how did our case company Messer Gasses manage to generate an extra 120 000 euro by applying digital growth hacking tactics while decreasing its cost per lead!
Find out during the 2020 electives crash course on growth marketing.
Philippe Deben, EMBA Alumnus 2019, international marketeer and Dennis De Cat digital performance marketer House of Marketing case by Ken Rottiers (e-marketing coordinator at Messer Benelux)
